Joaquín Martínez
Experience from every side of the decision.
I help buyers, investors and homeowners make informed real estate decisions, drawing on property sales experience since 2005, insight into property operations, and my own experience investing in the Riviera Maya.
20+ Years
Living and working in the Riviera Maya
A Worldly Perspective
After traveling the world, I chose the Riviera Maya as home.
Operator · Investor · Homeowner
My perspective is grounded in direct experience.
Integrity · Empathy · Involvement
Full-service guidance built around the client.
A Place I Chose
The Riviera Maya has never been just a market. It's home.
When I arrived in Playa del Carmen more than two decades ago, it was still a small coastal town with a very different rhythm. I chose to make my life here, and it is where I built my career in Real Estate.
I started in property sales in 2005, joining a young company finding its place in the market. I learned the region firsthand, built lasting relationships and helped the business grow. As it expanded, I took responsibility for sales as well as its property-management and vacation-rental operations. Sales remained at the center of my work, but that broader role taught me to look well beyond the moment of purchase.
I saw what it takes to maintain a property, operate it as a vacation rental and understand what an investment delivers in practice. That experience still informs the questions I ask and the advice I give today.
In 2015, I opened my own real estate agency. The relationships I have built since 2005 come from being direct with people, following through on what I say and paying attention to the details that matter to them. It is how I have always worked, and how I continue to work with every client.
“Choosing the right property begins with understanding the purpose behind the decision.”
— Joaquín Martínez
Personal Experience
I have made these decisions myself.
My perspective isn't based only on properties I've represented — I've also purchased, owned, sold and reinvested in residences and land myself, for family, investment, and eventually a different way of living.
I have also sold and reinvested as my priorities changed. Eventually, we sold our first home to invest in and build at Kuyabeh.
After the pandemic, we wanted to move beyond the noise of the city, live closer to nature and create greater autonomy, without giving up comfort or legal certainty.
What began as an investment became our home, and eventually a way of life. As a founding partner of Kuyabeh, it's the most personal expression of a vision we've chosen, built and lived ourselves.
That experience shapes how I understand the opportunity and responsibility behind every property decision — not to lead clients toward the same choice, but toward whichever one is genuinely right for them.
My Approach
A way of working grounded in integrity, experience and involvement.
Listen First
Every decision begins with understanding the person behind it. I take the time to learn what my clients value, what they expect and the purpose behind their search.
Look Beyond the Purchase
A property must be evaluated beyond its presentation. I consider how it will operate, what it will require and whether its location, quality and long-term potential support the client's objectives.
Stay Involved
My role is not limited to introducing a property or completing a transaction. I remain present throughout the process, coordinate the details and provide the clarity clients need to move forward with confidence.
Credentials & Affiliations
“We had tremendous success working with Joaquin Martinez to find our condo in Playa Del Carmen. Joaquin was very professional, spent time learning about our likes and dislikes, and showed us several properties.”
— Richard Bagdonas
Buyer · Playa del Carmen
Kuyabeh
A vision we chose to live.
What began as a personal search for greater autonomy and a deeper connection with nature became our home—and the foundation of a vision we now want to share.